HCPS Adopts Fresh Look

New logo represents Harford County generations growing and achieving together

Harford County Public Schools (HCPS) has officially launched its new logo as part of an overall branding campaign. The Board of Education of Harford County voted on the design, at the recommendation of Superintendent of Schools Robert M. Tomback, during its scheduled business meeting Monday night. The new logo, designed by the Bel Air-based marketing and public relations firm A. Bright Idea, features an inclusive, unified circular structure representative of one system and one community working together. Three leaves symbolize the generations that have progressed through the system and also represent elementary, middle and high school. The implied motion in the circle, coupled with the growth represented in the leaves, demonstrates the progressive nature of the school system’s commitment to student achievement. Read more...